In a world where 1 out of 10 small businesses make it to 5 years, lets take a look at 10 tips for Small Businesses. I have had a close-up view of numerous business successes and failures — including a few of my own.
8. Marketing is for getting clients not for keeping up with the Jones’. There are plenty of shinny objects when it comes to marketing and your marketing should be looked at as an investment not an expense. This is all about demanding a positive and acceptable return for your invested dollars.