Biz Tip #4 – Know your Customer

In a world where 1 out of 10 small businesses make it to 5 years, lets take a look at 10 tips for Small Businesses.  I have had a close-up view of numerous business successes and failures — including a few of my own.

Know your customer.  As a small business, it is difficult to be all things to all people – be laser like targeted.  In fact the most successful big businesses, (i.e.  Coke, Geiko, etc.) are singular in focus as to who there customer is.   Do you see Geiko advertise in a high-end magazine or do you so Coke advertise in a Whole foods Store?  The reason this question ‘who is your customer’ is so important… it will define for you where to spend your marketing time and money.

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